DEC-JAN 2021AUTOTECHOUTLOOK.COM6Car shoppers no longer have to manually go to a dealership to buy the car of their dreams as buying a car online has become as effortless as ordering a last-minute present. Whether customers are purchasing online or simply browsing through automobile catalogs on their smart devices, automotive marketers are using the wealth of data available online to figure out the best data-driven narrative that will attract the consumers. Automotive marketing experts have realized the potential of digital channels in marketing dealerships by featuring them on social media platforms where the target audience frequents. Digital channels are further helping the automotive industry in analyzing customer data to optimize their marketing campaigns in the pre-launch scenario rather than post. To target customers in a more data-rich and data-driven fashion, brands have begun integrating data into actionable marketing schemes. With virtual reality making waves across industries, automotive marketers are one step ahead, using both virtual and augmented reality technologies to deliver the best vehicle experiences to consumers. Virtual reality demo stations can enable marketers to offer immersive test-drives to customers, adding another boost to the customer experience. Today, digital is more of a necessity than a choice. The automotive industry is riding the digital wave by innovating and incorporating more digital technologies and strategies into their businesses. The key is to ensure that the consumer's journey is engaging, interactive, and pleasantly satisfying. This edition brings you some of the most prominent organizations that specialize in the automotive marketing landscape and have excelled with their services and will be significant drivers of the aforementioned trends to the mainstream. Let us know your thoughts.Riding the Digital WaveCopyright © 2020 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Editorial StaffOlivia HarperDavid CarterPaisley AaronClaire JonathanVisualizersJosiah Thomas Jaxon JaseManaging EditorLester D'Souza*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffLester D'SouzaManaging Editoreditor@autotechoutlook.comDec - Jan - 2021 Volume 03 Issue - 10Published by ValleyMedia, Inc.To subscribe to Autotech OutlookVisit www.autotechoutlook.com Email:sales@autotechoutlook.comeditor@autotechoutlook.commarketing@autotechoutlook.com
< Page 5 | Page 7 >