JULY - SEPTEMBER 2023AUTOTECHOUTLOOK.COM19By Daniele Lorenzetti, Chief Technology Officer, Apollo VredesteinWHY TESTING HOLDS THE KEY TO INNOVATION IN THE TYRE INDUSTRY?Innovation in tyre testing is moving at a rapid speed within our industry, driven by a focus on fuel efficiency, the need to deliver better and better performance, and improve safety. New regulation requires tyre manufacturers to develop more advanced development tools (e.g., simulations) and testing facilities (both indoor and outdoor), and the growing prevalence of electric vehicles produces a new set of challenges for tyre industry.Innovation in testing is becoming increasingly critical to improving traffic noise reduction. In recent years the impact of road noise on public health has become a key focus for the automotive industry. It's well known that traffic noise has a significant, negative affect on health, but it also negatively impacts the environment ­ recent research from Pacific University in Oregon even found that traffic noise diminishes songbirds' ability to find food. As the number of electric vehicles on our roads increases, so does the noise ­ which is no longer drowned out by the rumble of internal combustion engines.To address this, Apollo Tyres is measuring the noise and vibration inside the vehicle, both through assessing the subjective experience of the driver and using specialised equipment. Apollo Tyres has invested significantly in an advanced indoor testing CXO INSIGHTSCXO INSIGHTSCXO INSIGHTSCXO INSIGHTS
< Page 9 | Page 11 >