MARCH - 2023AUTOTECHOUTLOOK.COM6The new era of automotive digital marketing is here. The onus is on the automotive dealerships to keep pace with the tech trends to stay competitive and widen profit margins. According to a new report by Researcher, the global online car buying market size is projected to grow by $101 billion from 2022 to 2028, at a CAGR of 11.7 percent. What fuels this growth is a spate of technologies capable of delivering best-in-class solutions in the realm of automotive marketing. Mobile optimization is a key trend in the arena. With mobile ads, dealerships are providing customers with an immersive shopping experience, significantly boosting conversions compared to traditional marketing techniques.Video personalization is gaining traction as the ultimate tool for marketing as they are interactive and can adapt to the needs and preferences of the target audiences. Automotive dealers are also using cutting-edge VR and AR technologies, including 3D models, to enhance the customer experience. AR helps dealerships augment vehicle colors and finishes to paint a clear picture of vehicles for buyers and help them visualize changes to the latest models.With the help of third-party e-commerce platforms, automobile dealers are paving a new way to market cars, schedule visits, and book test drives for prospective customers. They are also tapping into social media to engage buyers and generate interest in the latest launches. This edition of Auto Tech Outlook highlights the key developments in the space and how automotive marketing service providers are leveraging them to create a positive impact on companies. We have curated thought leadership articles from industry experts, including the Vice President and General Manager of Honeywell Mobile Refrigerants. We also took a deep dive into the market trends to narrow down the list of companies delivering robust automotive marketing services. Equipped with innovative technological capabilities, companies such as Arizona Commerce Authority and Business Actualization, help transform businesses at the cloverleaf of various disruptive technologies. We hope this edition of Auto Tech Outlook on automotive marketing services will help you build the partnership you and your organization need to foster an environment driven by efficient technology. Let us know your thoughts! EDITORIALDriving the Future of Automotive MarketingCopyright © 2023 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Editorial StaffOlivia HarperDavid CarterPaisley AaronClaire JonathanVisualizersMichael WayneChris LynnManaging EditorLester D'SouzaDisclaimer : *Some of the Insights are based on our interviews with CIOs and CXOsLester D'SouzaManaging Editoreditor@autotechoutlook.comMarch - 01 - 2023, Volume 06 Issue - 01 (ISSN 2835-9712)Published by ValleyMedia, Inc.To subscribe to Autotech OutlookVisit www.autotechoutlook.com Email:sales@autotechoutlook.comeditor@autotechoutlook.commarketing@autotechoutlook.com
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