ADASKY :Unraveling a New Era in Vehicle Safety

Founded in 2016, ADASKY has emerged with a mission to transform vehicle safety and autonomy through innovative thermal imaging technology. The company’s success is rooted in its focus on addressing critical industry challenges and positioning itself at the forefront of these efforts.

Traditional systems have long struggled with performance during nighttime, harsh winter conditions, and other low-visibility scenarios. Recognizing this gap, ADASKY set out to harness the untapped potential of thermal cameras in the automotive space. Unlike traditional optical systems, which rely on visible light and often fail in darkness or adverse weather, thermal cameras detect heat energy emitted by objects. This capability enables superior performance in environments where other sensors fall short.

However, existing thermal cameras—primarily dominated by FLIR Teledyne—were costly, bulky, and reliant on outdated mechanical shutter technology. These limitations restricted their use to premium vehicle models and hindered widespread adoption.

ADASKY disrupted this paradigm with its proprietary thermal imaging solution: a solid-state, shutterless thermal camera. By integrating a sophisticated microelectronic chip and patented algorithms, the company eliminated the need for a mechanical shutter, enabling uninterrupted image capture.

“Our innovation not only enhances safety by maintaining constant visibility but also reduces the risk of mechanical failure—a critical advantage in active safety systems such as automatic emergency braking (AEB),” says Raz Peleg, VP of Business Development at ADASKY.

The company’s breakthrough aligns perfectly with new regulations from the National Highway Traffic Safety Administration (NHTSA), which mandate that AEB systems must perform as effectively at night as during the day. ADASKY's cameras, capable of detecting pedestrians over 200 meters away even in total darkness, are uniquely suited to meet these requirements. With minimal power consumption—just one watt—and a compact design, these cameras are ideal for integration into modern electric vehicles, which demand both space efficiency and stringent energy conservation.

ADASKY’s approach also offers a compelling cost advantage. By combining its thermal cameras with commodity radars already present in many vehicles, the company eliminates the need for expensive LiDAR systems. This synergy—leveraging radar’s 3D spatial accuracy and thermal imaging’s ability to classify living objects—creates a robust, cost-efficient solution. For instance, pedestrians wearing dark clothing against similarly dark backgrounds, often missed by traditional cameras, are easily detected by ADASKY’s thermal sensors due to the distinct heat signatures they emit.

The company has also made significant strides beyond the automotive sector. Its "Sharp Vision" project, developed in collaboration with the Japanese government and Toyota’s Woven City initiative, demonstrates the potential of its technology in smart cities. In this futuristic urban environment, ADASKY’s cameras enhance safety by enabling seamless communication between vehicles and infrastructure, even in foggy or dark conditions.

ADASKY’s journey from a small startup to a global player is marked by strategic partnerships and market recognition. Collaborations with prominent industry leaders have solidified its position in mass production and global distribution. The company’s solutions have outperformed those of industry giants like FLIR and Magna, underscoring its technological superiority and focus on practical applications.

Looking ahead, ADASKY plans to introduce a $100 thermal camera with QVGA resolution, designed for cost-sensitive applications without compromising quality. This new offering will cater to both active safety systems and short-range autonomy use cases, such as monitoring passenger entry in shared vehicles.

As the automotive landscape continues to evolve, ADASKY’s vision and technology remain pivotal in ensuring that vehicles and cities become not only smarter but also safer for everyone.