Brose :Leading the Way in Modern Mobility

Brose, one of the largest global family-owned automotive suppliers, equips every third new car with at least one of its innovative products. As a mechatronics specialist with over 100 years of expertise, it leads the charge in developing advanced systems that enhance vehicle efficiency and sustainability. Its success is built on a strong value proposition, tailored offerings and a commitment to sustainability and innovation, ensuring relevance and competitiveness in the evolving landscape of mobility.

At the core of its offerings are technologies for vehicle doors and tailgates, including power liftgates that deliver hands-free convenience and safety through obstacle detection. Brose’s robust door systems feature customizable options designed for durability and performance, while active latching mechanisms ensure secure closures. Smart opening solutions provide seamless access and weight reduction technologies contribute to improved fuel efficiency, aligning with the industry's sustainability goals.

Initially recognized for its ‘crank drive for retractable windows,’ Brose has expanded into areas like locking mechanisms and electronic solutions, particularly known for automatic door systems that enhance user convenience. The company also integrates advanced driver assistance systems into its products, prioritizing safety and usability at every stage of development.

Brose adopts a customer-centric approach, offering tailored solutions that address the specific needs of automotive manufacturers. Its ability to customize products for distinct vehicle designs allows it to cater to a wide range of clients, from luxury car manufacturers to mass-market producers. This deep technical expertise fosters close collaboration, driving innovation that enhances vehicle functionality.

The company is dedicated to delivering state-of-the-art products and services by prioritizing processes, innovation, and top quality. Its commitment to quality encompasses employee performance and collaboration with partners alongside an open culture that encourages learning from failures.

Operating in multiple countries, Brose combines a global presence with local knowledge. This dual approach enables them to understand market dynamics and adapt sales strategies to fit regional needs and regulatory environments, enhancing customer support and ensuring timely assistance.

Ongoing investment in research and development is crucial for Brose’s sales strategy. By continuously innovating and introducing new technologies, Brose strengthens its position in the industry, attracting clients who prioritize cutting-edge solutions.

Building strong relationships with automotive manufacturers is a cornerstone of Brose’s sales strategy. Partnering with key players in the industry, it co-develops technologies that align with market demands and future trends, leveraging the reputation of established automotive brands to enhance visibility and credibility.

As the industry shifts toward greener technologies, Brose’s commitment to sustainability becomes a significant asset. Its thermal management solutions and electric drives align with the growing demand for eco-friendly products, appealing to manufacturers focused on reducing their environmental impact. It is also committed to circular economy principles, minimizing waste and maximizing resource efficiency in its operations.

Brose also embraces its social responsibility as a global company. By engaging in initiatives related to sports, culture, education and social welfare, it aims to instill important values in young people, enhancing their education and living conditions. This dedication to social issues reflects its corporate ethos and strengthens its reputation in the automotive industry.

A strong focus on quality and reliability, combined with a strong service-oriented approach, positions Brose as a trusted partner for automotive manufacturers navigating the complexities of modern mobility solutions.