CallRevu: Unlocking the Potential of Smart Calls in Auto Dealerships

For auto dealerships, the most important moment in the customer journey happens on a phone call. It’s where online research turns into buying intent, service inquiries become appointments, and a missed or mishandled conversation can mean lost revenue. Yet even as dealerships invest heavily in digital tools, many still struggle with a basic challenge: their most valuable customer interactions aren’t always performing as they should.

CallRevu, an AI-powered communications intelligence platform, was built to address that reality.

More than 16 years ago, an automotive dealer realized his sales team was underperforming, not due to a lack of leads, but because of how calls were being handled. To understand what was going wrong, he began recording sales calls and reviewing them with his team, listening closely to what was being said and how small moments in conversation were costing deals.

What started as a simple coaching exercise quickly revealed a much bigger opportunity. Those recordings exposed patterns, blind spots and missed moments that traditional dealership metrics couldn’t capture. That insight became the foundation for CallRevu, which has evolved to help dealerships analyze every sales and service conversation, act on insights in real-time and improve performance.

The Tetralogy of Dealership Excellence

“From the first call to the final service appointment, we ensure dealerships are always in tune with their customers' needs, helping them close more deals and create lifelong relationships,” says Ben Chodor, CEO at CallRevu.

Driven by the mission to help dealerships optimize the entire customer journey, CallRevu provides a 360 degree view of their operations.

But how is it turned into action?

Recognizing that 20 percent of service calls go directly to voicemail and up to 10 percent go unanswered, CallRevu introduced its analytics, SalesVision and ServiceVision to capture every call and give real-time insight and alert to dealers on not just the call volume but the missed calls, or calls that need triage to avoid lost opportunities. With features like DealSaver alerts that are real-time notifications flagging mishandled or at-risk phone calls so a dealership can quickly recover missed sales or service opportunities before the customer moves on. This paired with the call tracking technology allowed for a whole ecosystem of actionable insights to be surface, supplying dealers with the data they needed to take action.

To further enhance dealership performance, CallRevu acquired Total CX in 2024, integrating their automotive-specific phone system into its platform. This acquisition enabled the company to not only track every call across all departments to optimize key conversations, align teams, and elevate the customer experience at every touchpoint but provide the frictionless source – the phone system. In having a built for automotive phone system, to further enhance the all-in-one communication solutions, CallRevu introduced a DVA (Digital Voice Assistant). These virtual receptionists are designed to handle off-hours and peak-time calls, allowing customers to schedule appointments even when staff isn’t available. Integrated with scheduling systems, DVAs ensure 24/7 customer engagement, helping dealerships never miss an opportunity to connect with their customers.

As dealerships gained visibility into their call activity, another issue surfaced: 25 to 30 percent of outbound dealership calls were being flagged as ‘spam likely,’ leading to missed opportunities. In response, CallRevu launched Line Assurance, in partnership with major providers like T-Mobile, AT&T, and Verizon. This solution mitigates spam labels within 48 to 72 hours, ensuring that dealerships' outbound calls are not flagged, maximizing every opportunity.

With improved visibility into their performance gaps, many began asking for help in closing them. Rather than offering traditional in-person training, CallRevu developed TestTrack, a two-way, AI-powered training platform that allowed sales and service employees to practice real-world scenarios anytime, anywhere. Launched in late 2024, TestTrack has become CallRevu’s fastest-growing product, with over 1,000 dealerships utilizing it.

One notable example is a dealership group with over 70 locations, using TestTrack to onboard new employees and regularly assess their sales team’s performance. Each week, the client focus on the lowest-performing 20 percent, those with CSI warnings or low appointment-set rates and assign them tailored, AI-driven training sessions. They have found that every week or two, the group needing training shifts is showing consistent improvement across the team.

Through all of these efforts, CallRevu is helping dealerships track calls and improve performance with the tools and actionable data needed to manage the entire customer journey.

Empowering Teams, Elevating Customer Experience

While technology drives insight, the company’s success is rooted in its people-first culture. It operates on a simple belief that when employees are empowered and customer-obsessed, they naturally deliver better outcomes.

“If you take care of your employees and give them the tools to succeed, they will take care of your customers,” explains Chodor. This philosophy has led to improved retention, reduced churn, and stronger long-term partnerships. By providing the right guidance and recognition, the company ensures that employees are naturally motivated to value customer satisfaction.

Nearly 75 percent of CallRevu customers cite account management and support as the primary reason they remain with the platform. Account managers work closely with dealerships to interpret insights, improve processes, and ensure ongoing success.

At CallRevu, the philosophy goes beyond building a profitable company; it centers on the belief that customer retention is the true key to growth. Every week, the leadership team holds meetings to assess the health of customer relationships by evaluating successes and identifying areas for enhancement.

Scaling New Heights

In its efforts to forge ahead, the company is concentrating on essential goals. It has secured its first large OEM group in the UK and anticipating launching in Europe in the first half of 2026. This marks a significant milestone in global expansion to extend its reach into Europe and the EMEA region throughout 2026. At the same time, CallRevu is planning to expand into Latin America as the products support all languages and formats, opening up huge opportunities in the market.

The company aims to introduce new solutions, continuing to evolve every offering and stay ahead of industry trends while becoming increasingly omnichannel. It is also exploring mergers and acquisitions to assess the marketplace, seeking complementary technologies or potential players that align with its mission.

From its origins in a single dealership to its position as a leader in automotive communication intelligence, CallRevu’s evolution has been driven by one constant force: the power of the customer conversation. By ensuring every call is heard, understood, and acted upon, CallRevu continues to play a pivotal role in helping dealerships build stronger relationships, improve performance, and create better customer experiences.