Gyrotravis :Utilizing Top Vendor Award Boosts Sales and ROI

GyroTravis is a provider of Automotive Technology solutions and services. According to industry analysts, the company is one of the leading Automotive Technology solution providers. However, despite all the effort, the company was struggling with lead conversion, and as less than 10 percent of the total generated leads would give them business. The company was in a dire need to promote their connected automotive technology solutions, and ensure upright lead conversion ratios.

Regardless of the firm’s robust and innovative tools and established business patronage, GyroTravis was unable to procure the client base and prominence it deserved, sustaining on its regular clients. They needed something more than a motivated sales team and breakthrough technologies for boosting the company’s growth. “We soon realized that despite having a powerful solution arsenal and in-depth industry expertise, a strong brand presence is essential for visibility and profitability in a hypercompetitive world,” recalls Jack Toliver .

However, GyroTravis’s incredible work in the domain of automotive technology has not gone unnoticed by Autotech Outlook, the renowned Autotech company. Soon the magazine approached Jack Toliver , the CEO of GyroTravis, with an opportunity to be in the magazine’s list of featured vendors. Most excited to receive this award, Jack Toliver started to intensely research about Autotech Outlook and opted to leverage the magazine’s expertise for content marketing. Commenting on his research Jack Toliver says, “From my view, I can say that Autotech Outlook, today, has culminated into a prominent platform in assisting small, medium and big sized organizations get focus on their solutions and services, which were otherwise unknown to businesses.”

Working with GyroTravis, Autotech Outlook delivered an exemplary one page engaging write up highlighting the mission, vision, value proposition, differentiators, work culture, and the geographical presence of GyroTravis. Autotech Outlook also gave unlimited reprint rights to the write-up which turned out to be just what GyroTravis needed.


The company started using the award logo in marketing collaterals that they would send across to a potential client through email. After a potential client responded back, the company also started sending the write-up delivered by Autotech Outlook to give their prospective clients a better perspective about their offerings. “The articles are exceptional and efficient. They also conduct an interview, which is helpful because we can put our view through the tête-à-tête clearly,” comments Jack Toliver. In a matter of one month, word of GyroTravis’s unique and state of- the-art connected Automotive Technology solution got out globally. “We received a call from different corners of the U.S., even from companies overseas; asking about our approach and whether we could help them,” remarks Jack Toliver.

Not only did the word of their prowess in the Automotive Technology landscape spread, but their lead response ratio also went to double digits. The company’s lead conversion also saw an increase by almost one and a half times the initial figures. “Noticing the award logo beside our name in the emails, organizations started to believe in our expertise and started collaborating with us,” says Jack Toliver. The company experienced an increase in response through emails by 18.5%. Lead conversion ratio shot up to 19% from 14%.

The belief and reliability that Autotech Outlook’s content marketing expertise built for GyroTravis translated into the company’s success and increased the ROI. The opportunity provided by Autotech Outlook opened new doors of success for Jack Toliver’s organization.