Jericho Information Technology :Breaking Down the Data Walls in Automotive CRM

Complexity has a way of multiplying, especially in the auto finance industry. Lenders and dealers alike juggle dozens of systems, contend with fragmented data, and serve customers who expect instant answers. In this environment, where decisions must be made faster than ever and every misstep can erode margins, making sense of origination pipelines, profitability metrics, and risk signals in real time has become the competitive edge between lenders that lead and those that lag.

Jericho Information Technology has built its reputation on untangling that complexity. For 18 years, the privately held company has focused solely on the automotive finance space, serving clients that range from regional startups to some of North America’s largest captive finance companies. The company operates across the U.S. and Canada, supporting organizations that range from billion-dollar enterprises to single-state lenders and adapting its models to meet a wide variety of operational and compliance needs. This singular focus shapes everything it does, from product design to reinvestment priorities.

“Being privately held shields us from external financial pressures, allowing us to stay focused on client needs,” says Dave McCune, president of Jericho Information Technology. “More than half of our profits go straight back into the platform to help us exceed our clients’ expectations.”

Where many technology providers spread themselves across multiple industries, Jericho has remained committed to auto finance and origination. That decision has paid off in the company’s ability to integrate deeply with legacy lender systems and accelerate production, a major advantage for lenders constrained by older infrastructure. This experience provides all Jericho clients a rapid implementation, low cost support, and a high ROI.

Central to Jericho’s appeal is its omnichannel automotive platform, a unified environment where analytics, CRM, risk modeling, compliance tracking, and marketing functions operate from the same data set. To clients, it is simply the “single version of the truth.” By normalizing inputs from numerous legacy systems, the platform reduces support costs, simplifies training, and allows every department—sales, risk, accounting, and executive teams—to act on the same information.

The company’s analytics module, its first and still a core offering, gives lenders a granular view of performance across states, regions, dealer networks, and even pricing tiers. Built on top of that foundation is a CRM designed specifically for the auto finance market. It goes beyond basic contact management, equipping users with detailed dealer profitability data, originations history, competitive sales figures, and lienholder insights. Integrated workflows help teams track titles, rebates, and demands without relying on multiple tools or manual reconciliations.

Real-world results validate the platform's promise. One captive finance client used Jericho's CRM to expand the number of dealerships handled per representative from 25 to 40, resulting in a productivity increase of over 20 percent. Other clients report sharper marketing campaigns driven by dealer scorecards and improved risk management using static loss curves and delinquency models. The net effect is leaner teams delivering higher performance without sacrificing accuracy, a balance that can be difficult to achieve in today's fast-paced lending environment.

Jericho’s commitment to reinvestment shows in its Market Pulse SaaS platform, which delivers U.S. auto sales data within 15 to 20 days of month end, the fastest in the industry. This allows auto lenders the ability to benchmark themselves against their competitors, prospect for new dealer clients and see where they rank within the lender hierarchy at each dealership. When paired with the CRM, it gives lenders a near real-time view of dealer performance and a quicker path to prospecting high-potential partners, aligning well with the company’s mission to empower clients with actionable intelligence.

The name itself nods to the “Walls of Jericho,” a symbol of barriers brought down. In the same way, the company dismantles the data silos that have long kept automotive lenders from seeing the full picture, closing the gap between information and action.