Masakazu Morita, President and CEO Driving in today’s times is not just about the journey; it’s about enhancing the experience with innovation and safety. Against this backdrop, M’s STYLE TECHNOLOGY, a development and design company specializing in in-car audiovisual equipment, is pushing boundaries and bringing a new wave of innovation to the automotive industry to redefine what it means to be behind the wheel.
Its innovations cater to a new era of driving, transforming the vehicle into a mobile living space with personalized content, high-definition visuals, and immersive audio systems. Integrating high-frequency and digital technologies, the company leverages expertise in broadcast receivers and IoT sensors, creating a comprehensive system that enhances safety and entertainment on the road.
M’s STYLE TECHNOLOGY’s state-of-the-art broadcast receivers deliver real-time traffic, weather, and safety information, enabling drivers to make informed decisions swiftly and safely. The systems are designed to keep drivers ahead of conditions and potential road hazards, enhancing overall driving efficiency. Beyond these technological advancements, M’s STYLE TECHNOLOGY innovates in communication tools, including content creation and IPDC servers. These tools ensure that drivers are promptly updated on crucial information, such as emergency alerts and natural disaster warnings, further enhancing safety.
“As per our company policy of ‘contributing to society by providing comfortable and safe in-vehicle products and technologies,’ we are committed to prioritizing the socially vulnerable and advancing our craftsmanship and technology within the evolving automotive society,” says Masakazu Morita, President and CEO of M’s STYLE TECHNOLOGY.
Cruise with Clarity: Elevating In-Car AV Standards
The company’s product lineup includes in-vehicle receivers equipped with Human-Machine Interface (HMI) systems, offering user-friendly operation akin to digital TVs used at home.
The receivers are designed to automatically switch between broadcasting formats like full-HD and mobile TV (One-Seg), optimizing viewing experiences amidst fluctuating radio wave conditions.
A commitment to innovation is evident in its All-In Modules. These compact units, about the size of a business card, are revolutionizing the ease with which in-car ISDB-T reception can be integrated. Designed for simplicity, the modules do not require extensive development or licensing, and feature built-in Conditional Access System (CAS) software and HDMI connectivity. This plug-and-play solution is particularly attractive in international markets, positioning M’s STYLE TECHNOLOGY as a key player in global, in-car entertainment.
Its dedication extends beyond entertainment to enhancing functionality, convenience and performance. Through annual infrastructure surveys and strategic partnerships with broadcasters, it ensures that its in-vehicle receivers deliver reliable signal reception, even in challenging environments. Meticulous attention to detail ensures every product is tailored to meet the specific broadcasting needs of each region.
We aim to be recognized as an “organization and company that is needed by society,” and all of our employees are committed to working sincerely toward this goal
M’s STYLE TECHNOLOGY takes a proactive approach with its IPDC technology for disaster management. This innovative feature overlays disaster information onto broadcast waves, rapidly transmitting critical alerts to drivers. Utilizing XML browsers for efficient data dissemination, the tools are compliant with global broadcasting standards and are adept at supporting region-specific hazard alerts, significantly enhancing driver safety in times of emergency.
Through relentless innovation and close collaboration with industry leaders, M’s STYLE TECHNOLOGY continues to set industry benchmarks. The development of compact, high-performance modules and proprietary technologies such as BML decoders and software-defined radio IP showcases its pioneering spirit and commitment to advancing the in-car technology landscape.
Driving Toward Essential Innovation
“We aim to be recognized as an “organization and company that is needed by society,” and all of our employees are committed to working sincerely toward this goal,” says Morita.
In the coming years, M’s STYLE TECHNOLOGY envisions a transformative path toward enhancing safety and convenience through advanced in-vehicle technologies. With a strong focus on disaster and crisis management, the company is eagerly developing in-vehicle products and services that utilize broadcasting waves to disseminate critical information. These innovations aim to provide region-specific service updates and incorporate an answer-back function for drivers to communicate their status to loved ones during emergencies, ensuring peace of mind for families. Integrating these systems into the AUTOSAR platform will enable future autonomous vehicles, including public transportation like autonomous buses, to preemptively detect and avoid disaster areas, enhancing overall safety.
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As per our company policy of ‘contributing to society by providing comfortable and safe in-vehicle products and technologies,’ we are committed to prioritizing the socially vulnerable and advancing our craftsmanship and technology within the evolving automotive society
M’s STYLE TECHNOLOGY is also driving IoT research and development, exploring non-contact vital sensors for monitoring driver conditions. The initiative aligns with its broader vision to integrate disaster prevention and health management services seamlessly into vehicle operations.
Looking ahead, M’s STYLE TECHNOLOGY’s vision is rooted in its corporate ethos of contributing to society through safe and comfortable in-vehicle products. By prioritizing innovation that serves the needs of socially vulnerable populations and enhances technological craftsmanship, it aspires to be recognized as indispensable in the automotive industry. This vision drives every employee towards a common goal of contributing to society through transformative automotive solutions.
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