Market Masters Media Group :Transforming Marketing Initiatives for Automotive Dealerships

Today, automotive dealerships rely on expert vendors to successfully navigate digital and traditional marketing platforms and strategies.

Addressing this need is Market Masters Media Group (MMMG), a full-service automotive advertising agency focused on opening new and strategic ways for retail automotive franchise dealerships to market their cars. It uses digital marketing, social media, and traditional media to create a long-lasting impact on automobile customers.

Even before COVID-19, Market Masters' dynamic search engine marketing (SEM) program under the brand name Dri-VIN enabled dealers across multiple markets to be discovered by relevant vehicle searches. During the pandemic, when dealers relied heavily on their service departments to generate revenue, it developed a digital scrapping tool to scour local used automobile outlets and identify vehicles with open recalls. This allowed dealers to earn by offering maintenance services to used car lots with numerous open recalls.

For over 12 years, Market Masters' staff has been committed to helping dealerships solve website-related challenges through its proficiency with various manufacturer-preferred website hosting companies. Its team comprises professionals with broad skillsets and hands-on expertise in SEM, SEO, and all Tier 3 automotive marketing aspects.

"With each client, there is a personal and professional responsibility bestowed upon our staff, which is always committed to providing quality work, seamless interaction, and unmatched value," says Ray Lahey, president and founder of Market Masters Media Group.

Market Masters offers comprehensive website management to ensure a client’s digital content is accurate, topical, and compliant with relevant mandates, offering monthly updates and dedicated website development capabilities. It also creates CRM, HTML, and direct email campaigns with VIN-specific data.

Concurrently, Market Masters' clients receive a full report outlining their weekly expenses and performance on an easy-to-manage dashboard. Its accounts team follows up on the report to discuss and make necessary recommendations, driven by its senior team with deep expertise in traditional media due to their comprehensive tenures working in automotive marketing teams before the digital era.
The onboarding methodology at Market Masters involves a step-by-step process that demands investing time and in-house resources to understand a client's business. This proven approach begins with determining a dealer's intended audience and marketing needs through a rigorous digital audit, PMA review, and assessment of business development processes. This comprehensive understanding of a dealership's overall marketing elements enables Market Masters to empower them with a marketing plan that best suits their desired objectives.

Backing this strategic approach is the Market Master Dominator (MMD), a proprietary product and process that accurately measures dealer and competition performance in the market. Highlighting MMD’s impact is a case study where a BMW dealership was experiencing sales and service deficiencies within their primary market area (PMA). Through the MMD, Market Masters processed their data to pin down flopping zip codes and measure all sales and service activities, acting as the basis of the dealership's marketing budget planning, which resulted in an acceptable percentage of sales based on their annual brand unit projections.

One of the few Google Marketing Platform-certified and Premier status service providers, Market Masters has a proven track record of helping dealerships consistently capitalize on the zero moment of truth (ZMOT).