Move About :Mobility-On-Demand

Leading industry reports suggest that transportation accounts for over a quarter of the global CO2 emissions, and this number is expected to increase three-fold in the next few years. In order to cut down carbon emissions, the industry clearly needs a reboot. The question, though, is what is the best way forward?

With their ability to offer unmatched energy efficiency, operating cost, and cleanliness, electric vehicles (EV) emerges as a promising alternative to diesel and petrol cars. In fact, today, several leading businesses are rapidly switching to electric fleets in their quest to reduce carbon footprint and be environmentally responsible. Some are even thinking outside the box and weaving shared and integrated EV mobility models into their corporate fleet.

However, the challenge is that not all businesses have the necessary infrastructure to support the growth and underpin a successful transition to a fully electrified vehicle future. “This is where we come in. We offer an eMobility services platform that makes work-related transportation convenient, cost-effective, and greener,” says Morten von Krogh, CEO of Move About. A Norway-based firm, Move About, is bridging the technology gap that exists in the European transportation landscape by dramatically facilitating the transition for its clients from fossil cars to truly sustainable transportation in shared EVs.

For fleet operators, a major challenge is keeping up with the changing technology trends within the automotive industry. This has resulted in a growing gap between older and new cars.

While multi-brand fleet owners have handled similar issues over the years, never with differences as large as the ones currently seen or expected to emerge in the next five to ten years. Move About’s eMobility services platform is built on a fleet of shared EVs complemented by shared electric bikes, taxis, and rental cars. Its multi-channel architecture enables users to plan their trips via the app they prefer; employees can use Move About’s app that is tailored for an efficient booking, usage, and payment of corporate trips as well as private ones—all in the same car.

An aspect that sets Move About apart from its peer is the technology at the core of its services platform, which makes car-sharing easy, efficient, and user-friendly—even with pure-electric cars. Move About has evolved from supporting multi-brand fleets of shared electric cars; this result can be seen in the multi-vendor vehicle connectivity module and fleet optimisation algorithms that can be used to select the most suitable car based on factors such as current availability and range, and in the front-end supporting first-time drivers through their EV experience. “We have incorporated our expertise and experience—of over ten years—in commercial EV car sharing operations into our platform. This facilitates a smooth introduction of modern EVs into an existing fleet,” informs von Krogh.

Furthermore, Move About is at the forefront when it comes to rolling out modern (and popular) electric cars. “This means that we are perceived as a true “first mover” in the eyes of customers,” avers von Krogh. More recently, the firm entered into a partnership with Avis, a leading car rental company, in order to extend its delivery of mobility-on-demand under the Zipcar brand. As part of the collaboration, Zipcar’s customers will get easy access to Move About’s fleet of electric cars, enabling them an easy and natural way to take the first step towards truly sustainable transportation—in an EV! Another recent milestone achieved by Move About includes secured additional funding to continue pushing the market of shared EVs and truly sustainable transportations. “Our technical platform is constantly evolving to support and leverage new technologies,” states von Krogh.

Today, over 8,000 employees at 150 corporations and municipalities in 25 cities across Sweden and Norway utilise Move About for their daily travelling needs. The firm’s clientele includes big names like Avis Budget Group, DNV, DNB, Microsoft, and the Chalmers University of Technology. As a part of its roadmap, the firm is also looking to deepen its partnership with public transport authorities and leading operators to integrate shared EVs with other public transport services as a ‘mobility-as-a-service.’ Alongside, Move About also has plans to intensify its engagement within the vehicle-to-grid (v2G) to minimise the footprint of transportations further and reduce the cost of transportation for its customers. “We are also working on expanding internationally with established actors within the mobility and energy sectors,” wraps von Krogh.