Approov Join Forces with BMW Group for Seamless Car-Sharing Experience

Approov partners with BMW Group to offer secure, safe, and seamless car-sharing experience.

FREMONT, CA: Approov, the award-winning, anti-fraud, anti-bot software solution delivering secure mobile business for the automotive and mobility industry, partners with BMW Group to offer a secure and seamless car-sharing experience. The BMW Group Car Sharing Platform, including the Approov SDK, has been implemented in several vehicles globally.

Approov was tailored specifically for mobile-centric firms and has been on the market since 2016. It uses patented API authentication to ensure the security of critical data and communications in the mobile channel, dramatically mitigating the risk of vehicle theft or fraudulent use of car-sharing services. The recent Approov release allows offline capabilities in addition to other advanced features relevant to guarding automotive platforms.

Approov guards the car-sharing ecosystem with its unique mobile app authentication technology that stops bad actors at the curb. Its software and service create a fortress around the virtual car key, so any attacker's attempts to misuse them is thwarted immediately. Key players in the automotive industry are deploying Approov because they realize its ability to guard everyone's interests in the mobility chain. The trend away from private car ownership toward car-sharing was evident for some time, with ride-hailing services and shared vehicles becoming feasible car ownership options. Its customer recognizes the opportunity presented by the explosive growth in car-sharing services and now provides factory-ready vehicles for deployment as car-sharing assets.

This disruptive car-sharing trend is a significant change in the industry. It also presents security issues for service providers, including personal and company data breaches, competitor price aggregation, and potential automobile theft. Approovs objective is to reduce the risk of car theft or fraudulent use of car-sharing while ensuring a seamless user experience. Using patented technology, Approov makes sure that the API request is coming from an instance of the mobile app and functioning within a safe environment. This additional security layer is vital because the mobile app is the major user touchpoint for searching, booking, and executing car-sharing activities, locking and unlocking the vehicles.