Four Ways AI-Powered Chatbots can Transform the Automotive Industry for Good

Artificial intelligence has become a part of our daily lives in more ways than one. Several industries today rely on AI-powered chatbots to handle customer support by providing customer queries 24 hours a day, seven days a week. The automotive industry is no exception.

Fremont, CA: Like any other industry, Chatbots have the potential to transform the automotive industry, particularly in customer-facing roles. For example, AI-powered chatbots can provide personalized shopping experiences by matching people with suitable vehicles, providing on-demand customer services that are quick and reliable, and improving after-sales services.

No-hassle Sales Conversations

Car dealers provide a wealth of information on their digital interfaces to assist potential customers in the early stages of the car buying process, such as websites and social media. This information, however, is frequently too much for customers to process, and dealerships that can connect and assist customers at this stage are the ones who end up with the most sales and popularity.

Shorter Wait Times

Customers nowadays expect instant gratification, whether it's same-day deliveries or instant query resolution. The same is true for the automotive industry. To remain competitive, automotive dealers must invest in more convenient solutions such as chatbots to meet growing customer expectations for personalized, 24/7 support.

Most buyers complain about long wait times once they arrive at a dealership to evaluate a vehicle for purchase. Chatbots eliminate this step by automating the entire process, giving buyers the information they need to make a better decision on their car from the comfort of their own homes.

A conversational chatbot can also make intelligent suggestions and personalized offers based on a user's browsing history and behavior.

Cost Savings

According to research, chatbots will help businesses save more than $8 billion per year by 2022 by automating people-intensive processes such as customer support, sales and marketing, and after-sales service. For example, automation in customer service can save significant money on hiring and training multiple customer service agents while also providing customers with faster query resolution. In addition, Chatbots in the automotive industry also reduce fixed operations costs by providing end-to-end concierge services such as scheduling maintenance and service appointments.

Effortless After-Sales Service

The average American spends just under $400 on car repair and maintenance every year. However, most of this business ends up going to local mechanics rather than car dealerships, resulting in a loss of revenue for automotive dealers. Chatbots can change this by increasing customer engagement by automating various aspects of the delivery chain – from information gathering and consideration to after-sales service.