Future of In-Vehicle AI-Driven Digital Voice Assistant

The AI-powered voice assistant will be a significant element of modern automobile businesses.

Auto Tech Outlook | Thursday, December 10, 2020

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The AI-powered voice assistant will be a significant element of modern automobile businesses.

FREMONT, CA: The automobile industry is on the cusp of revolution, where the present decade will be very different than what the world has seen till now. As a result of fast-paced technological advancements, the world is moving towards mega trends in mobility, which are electrification, connected and autonomous driving, and shared mobility. As a result of connectivity and autonomy offered by future vehicles, the occupant of the vehicle will have the freedom to do whatever he or she wants during the trips. Automakers focusing on the in-car experience are looking to improve the customer experience across several aspects of the car journey. Here is more to it.

The availability of artificial intelligence (AI) based voice-controlled personal assistants on mobile devices or on smart speakers has changed the way people perform various tasks. The trend towards usage of personal voice assistants in vehicles started with people bringing their mobile devices with them to make calls, to answer messages, and to find their way through navigation apps. Observing this, car manufacturers saw this trend as an opportunity to enhance driver experiences in their vehicles. Automakers began developing and integrating sophisticated voice-powered assistants in their vehicles.

The leading automakers have invested significantly in developing their own voice-controlled personal assistant; however, car owners prefer familiar voice assistants, like the ones they leverage in their homes, over those tailored specifically by automakers. Some automakers are also creating their own, more sophisticated voice assistants as they have a better know-how of the vehicle’s functioning. This is especially essential for voice assistants used for driver assistance.

Start-ups and independent technology developers are investing a lot in developing in-car voice assistants and experiencing increased demand from automakers around the globe. According to the recent survey of car owners, expect to use AI-powered in-vehicle voice assistants use in their vehicles for several purposes by 2022. This is a significant increase in car owners who currently use their automotive voice assistants in some way.