Utilities have started to accelerate the overall success of adopting EV. When managing public charging infrastructure, the utilities, as well as their partner operators, must excel in determining and securing the highest-value charging-point locations.
FREMONT, CA: As the battery costs drop and consumers hit the "gas" on electric vehicles (EVs), a massive eMobility value pool is emerging. The market expects to top $2 trillion by 2040 in Europe and North America alone. Organizations that help make EV ownership as easy as owning any other type of vehicle will bend the adoption curve upward, which further accelerates the transition to eMobility. It is recommended that the utilities should focus on two unique strengths.
The first and foremost is asset and network management capabilities. Utilities, especially the distribution system operators, have operational experience and educated workforces in running vast numbers of distributed, small-scale electrical assets comprising maximizing charger uptime and utilization. If they can advance and grow this experience, the utilities may use the same workforce to manage the charging stations as well.
The other legacy strength is utilities' expertise in customer engagement and management. The opportunity for one institution to have its end-to-end EV customer experience and utilities have marketing departments, customer contact centers, and other service channels that can be adapted to serve as that one-stop provider.
Utilities can offer apps to help remote charging and provide other services designed to create a seamless, satisfying customer experience like integrated home-EV energy management, charge-point navigation, charging reservations, battery management, or payment processing.
Similarly, utilities can also provide financing services to help overcome consumers' most significant barrier to buying an EV. Success in this space will need accurate hyper-customized segment targeting and a much more sophisticated consumer engagement than what the utilities currently use.
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