How is Cloud Technology Playing a Significant Role in Digitally Transforming the Automotive Industry?

It is undeniable that technology has improved many facets of modern life, transportation, and mobility. However, it continues to be an area where more can be done.

Fremont, CA: The automotive industry has quickly learned that they need to meet consumer demands for a digitally enhanced experience when purchasing, researching, and operating a car. Customer expectations have added tremendous pressure on automakers to change how they formulate their strategies and manage their organizations. New requirements to incorporate data and interactivity quickly moves up costs and complexity. Meanwhile, the auto industries have to up their game and are more creative to capture a larger share of the consumer's attention, and the overall transportation spends in and beyond the usage of vehicles. 

Research indicates that the time spent in traffic has more than doubled in most of the major cities globally since 2015. Here are three megatrends that promise to bring modern technology's full benefits to the mobility sector and improve the commuter experience. They can fundamentally alter the way the automotive industry works, and cloud technology will play a significant role in getting there. 

Autonomous Driving

Autonomous driving is one of the most dramatic revolutions in mobility, given its impact on technology and fundamental business models. Constructing the infrastructure and providing the required tools for companies to formulate autonomous driving solutions is a space where the cloud can provide great value. Meanwhile, building an artificial intelligence (AI) system which can be a safe driver is one of the most significant machine learning (ML) problems to solve at the industrial scale.

Connected Cars

The modern automobile is a supercomputer that generates massive amounts of data, which is captured from 60-100 sensors. Yet, much of this data is unstructured, in siloed systems, and vulnerable to hacks. With the cloud's help, manufacturers can offer a fully integrated approach to telemetry, making it easier to obtain and run analytics on vehicle data. 

Digital manufacturing

77 percent of manufacturers regard digital transformation as an opportunity, making it one of their top priorities. Despite the improvements in robotics, AI, and other digital technologies, the automotive manufacturing shop floor remained bounded in decades-old systems and siloed data cases that can cut down costs, aid new manufacturing methods, and increase yields. 

Automotive companies generally want to run manufacturing workloads on-premises. A cloud-native platform addresses the challenges while allowing customers to develop and operate their systems as if they were in the cloud. 

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