Kia and Total Renew Their Global Partnership

Kia Corporation's recommended partner for lubricant sales in dealership networks is Total Lubrifiants, which will remain so until March 2026.

FREMONT, CA: Kia Corporation, a global mobility brand, and Total Lubrifiants, a leading global manufacturer and marketer of lubricants, have renewed their global partnership (*) in March 2021 for five years. Kia Corporation's recommended partner for lubricant sales in dealership networks is Total Lubrifiants, which will remain so until March 2026. TOTAL QUARTZ high-performance engine oils, Total Lubrifiants marketing experience, and Total's mastery of electric mobility and electric vehicle solutions will all be available to the networks.

"We are proud to continue with this partnership that began 10 years ago" declared Jean Parizot, Vice-President Automotive, Total Lubrifiants. "This partnership, built around innovation and technology, has enabled us to develop perfectly customized products with Kia that meet the needs of customers. This renewal provides us with the chance to engineer new solutions for the constantly evolving requirements of electric and hybrid engines and to enlarge the partnership to new fields of cooperation such as mobility and electrification".

"During the last 10 years we have built a very successful partnership for both Total and Kia, achieving remarkable growth and high levels of customer satisfaction," said Pablo Martinez, Vice President and Head of Ownership Customer Experience Design, Kia Corporation. "In the course of the next five years we will together explore additional cooperation possibilities in the areas of mobility and electrification," he added.

Since 2011, this partnership has demonstrated both companies' shared visions in terms of success, efficiency, and innovation. Both companies have expanded their global market presence and delivered personalized services to Kia customers due to the growth of high-quality products and creative solutions. This revitalization opens the door to new possibilities, especially as new engine technologies become available.