What is Holding Back Automakers from Innovation

Today, automakers who are transforming into mobility vendors tend to be too far apart and isolated from end-users of their vehicles and dependent solely on dealers for day-to-day contact with customers and their needs.

FREMONT, CA: Automotive and non-automotive firms desperately need to deliver their ever-changing customer base optimal car experience. Consumers expect tailored service, and the industry must satisfy these needs.

Root Cause of The Invention of Lagging

Five dynamic and underlying causes lead automakers and mobility participants to get this wrong too often:

Cultural: Hardware-driven (as opposed to consumer) society. Today, automakers who are transforming into mobility vendors tend to be too far apart and isolated from end-users of their vehicles and dependent solely on dealers for day-to-day contact with customers and their needs.

Technical: Robust frameworks. It can also take four or five years to develop and introduce a brand-new vehicle or mobility device. It is rarely simple or versatile enough to incorporate consumer technology, home networks, and the rest of the consumer's everyday life that they would like to take with them on their trip.

Organizational: Silos all around. Consumers frequently rely on multiple modes of transportation to get from A to B and various smartphones and applications to navigate their lives, making it impossible for any single organization to see the big picture from a customer viewpoint.

Communication: Industry verbiage, not consumer-centric language. There's a bit of misaligned vocabulary that does not resonate with mobility owners and consumers.

Commercial: Ancient partnership and business models. These are compounded by legacy business models, slow to change and keep momentum, and have not become a specific target field for automakers or mobility providers.

Collaborative Innovation for Real Change

No one organization will potentially perform on all of the above foundations of expertise. Instead, the entire mobility community will need to improve the way it innovates and collaborates to succeed. There are eight examples of how teamwork can lead to a proper transition to enhance mobility experience.

• Consumers First. Take a 360-degree Customer View.

• Seamless deployment across various mobile modules.

• Open sandboxes for creativity.

• Power in numbers by thoughtful alliances.

• Embrace the autonomy problems.

• Disruption in business model.

• Switch from IQ to EQ Leadership.

• Embrace transparent and quantifiable metric.

These developments will arise in tandem with the technical innovations that the industry will undergo in the next decade. If the consumer experience demands continue to increase slowly with time, the mobility environment will need to adapt to this transition by incorporating these best practices.