Why is Online Presence Crucial for Automotive Aftermarket Sellers?

To expand a business, adoption of modern day tactics is crucial. Similarly, for aftermarket manufacturers, online presence is important.

FREMONT, CA: The automotive aftermarket is an excellent place to start for a small business owner planning on selling auto parts online. According to Global Market Insights, Inc., the aftermarket industry is expected to gross up to $1.4 trillion by 2024. The automotive aftermarket is a secondary market for replacement parts for vehicles which encompasses everything from headlights and batteries to navigation systems. OEM parts can be expensive and can only be bought at the dealership, which limits the places consumers can find them. This increases the demand for aftermarket car parts. Moreover, aftermarket auto parts offer a more extensive selection when it comes to upgrades.

The aftermarket manufacturers have reverse-engineered the parts to remove their weaknesses, making them high-quality and better than OEM. The availability of the aftermarket parts is higher, and they can be bought conveniently on eCommerce websites. If an aftermarket manufacturer wants to maximize their profits, then they must define their niche. They must know what specific auto parts and accessories that they want to focus on and in doing so, they deliver better shopping experiences. For instance, if the manufacturer wants to target people that modify and upgrade their cars, then they have to focus on the interior, exterior, and lighting. 

In the digital age, an online presence is essential. By 2022, online sales of auto parts and accessories are expected to grow up to $19 billion. A mobile-friendly website is crucial to the success of an online retailer as the mobile sales of auto parts and accessories will exceed more than 60 percent of the total mentioned above. Approximately 90 percent of consumers perform online research before buying an accessory or an auto part. Thus, without an online presence, a lot of opportunists will be lost.

The set up of an online parts store depends on the budget, inventory, existing business model and business operations, and marketing plan. To start selling parts online, the manufacturer can use eCommerce software and eCommerce hosting services to create their website. As a different option, they can hire experts to create a website with responsive themes and a mobile app with it. As an alternative, they can sell in eCommerce sites such as eBay and Amazon.

Many auto part sellers success stories were made possible due to eBay and Amazon. These eCommerce websites have a significant market share when it comes to buying and selling auto parts and accessories. eBay and Amazon help local businesses to expand and reach a broader market as they have categories dedicated to automotive parts and accessories sales. Every minute an automotive part is sold on eBay and they boost impressive stats as a website that sells cars.

Consumers are described as research-obsessed in the automotive aftermarket as they demand detailed information about the parts they want to buy on the websites. Online retailers have to provide relevant information about the products to provide an excellent customer experience further. Lastly, without an online presence, a retailer is losing a lot of opportunities and revenue. 

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